Exterior Signage: The first impression counts

Exterior Signage: The first impression counts

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The labeling is the physical solution that expresses the message directed to your target audience, but there are many types and not all They are effective, visible or practical for your business.

Purpose of the Label:

The primary goal is to capture the customers attention and communicate the message. There are many variables that allow presenting such information:

Lighting:Internal or external (direct and indirect)

Material:Plastics, metal, magnetic, wood, etc. .

Color:You can use flat colors, metallic colors or with gradient effects.

Enter your business or not enter, that is the dilemma of each client:

Effective exterior signage is a proven way to attract customers who come by. It is often the first impression a prospect will have of your business. Your branding design should drive whatever signage solution you use. The messages and feelings you want to convey must be chosen carefully, so as not to overwhelm the viewer. Look for a clear and short message.

Location of signs:

The location of each sign is of vital importance. A pleasant composition and coloring will allow a harmonious visual communication. Lighting, intensity, shapes and color must be able to catch the clients mind. The corporate image must be strictly kept in its physical form. The commercial activity, goals, values and objectives of your company need to be evident in the style of your exterior signage.

Technical details about lighting and consumption:

It is important to keep in mind Take into account the light intensity that the sign requires, excesses are bad. Too little or too much light can affect the desired effect of each label.

The internal structure of the labels should facilitate the maintenance and replacement of electronic components and their cleaning in general. A dirty or left sign will transmit a negative message to your target audience.

Electricity Consumption:

A luminous sign should illuminate during the hours of the night, preferably those that present greater flow of people. The electrical consumption varies according to the number of luminous components that each label uses. There are several types of components. Among them, LEDs (light emitting diodes) significantly reduce consumption in exchange for a higher initial cost. It is also recommended to use photocells or timers to program the installations on and off time.

Municipal and legal regulations:

The municipalities regulate the dimensions and location of the labeling and light intensity, in addition the graphic content should not be offensive to the general public: Nudity, sexuality, violence and other issues must be treated with great care when labeling so as not to hurt peoples sensibilities and avoid legal problems.

General recommendations:

Have a maintenance and cleaning plan for the exterior labeling.

Generate a graphic manual (physical or digital) that indicates the use and colors of logos and trademarks.

Avoid excess, use the minimum amount of signs that express the desired message.

Carefully choose the material and finish of the signs so that they harmonize with the physical structure of the building.

Use the internal lettering effectively to direct customers within your business. The goal: Maximize sales by guiding each customer within your business to easily find what they are looking for.

With these recommendations, you can improve decisions regarding the type of signage that your business needs. But, as in most cases, very few things can replace the advice of an expert agency on the subject.

Our customers are our best friends, so we invite you to join our family. We offer excellent payment options, so do not worry about your budget, you will get the best for you and your business solution. We make your quote and with your best interest in mind.

Give us a call at (506) 2282-5122 / (506) 2282-6211, by email info@softmania.biz. Also you can write directly on the form at the end of this article. It will be a pleasure to give you an excellent service.

 

 

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